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Briefly summarize the key ideas

B‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍randing and Omnichannel Marketing Use the Wall Street Journal menu link to find a recent article related to branding or omnichannel marketing. Alternatively, your source may be any other business periodical (e.g., Forbes, BusinessWeek, The...

Integrated Marketing Communications

Directions This assignment assesses your ability to relate integrated marketing communications concepts to your product or service offering and the target market you selected. Here you will let your creative side shine as you think through how you would design the...