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Analyze the objectives of each advertisement campaign, the scope of the market, target audience, and measure the possible effectiveness of the advertisement campaign.

A.    Collect one form of advertisement (through different Media channels such as TV, radio, newspaper, magazine, website, social media, etc.) for auto insurance ads. Choose 4 ads to focus on.  Contact the specific insurance companies, interview specific marketing...

Explain whether and how YouTube can leverage the existing brand, infrastructure, and market penetration (i.e., user base) to create a sustainable, premium, subscription-based streaming platform

Q2a-c: Freemium Strategies, Consumer Psychology and Pricing YouTube Premium vs. and Netflix It’s 2019, and it seems like everyone is trying to get into the subscription-based streaming market. The current major players, Netflix, Hulu, and HBO, are getting ready to...