Marketing Archives - Assignment Prep

describe five brand touchpoints that helped guide you in this purchasing process.

by Christopher R. Teeple | Feb 5, 2023 | Marketing

Think about a recent purchase that you made. Or, think about a purchase that you plan to make. Tell us why you made or are planning to make this purchase. 1. Now describe five brand touchpoints that helped guide you in this purchasing process. Remember that a brand...

How digital tool inclusion can improve the education system and the work force.

by Christopher R. Teeple | Feb 4, 2023 | Marketing

How digital tool inclusion can improve the education system and the work force. My thoughts are that inclusion would allow Brazilians to be more cross-cultural if they were to decide to move to the US (or other tech savvy countries) for better growth potential...

Should Walmart be worried about Aldi?

by Christopher R. Teeple | Feb 4, 2023 | Marketing

You should follow the PACADI Model to evaluate this case. Consider and answer the following questions for your case assignment: Should Walmart be worried about Aldi? Should Aldi be worried about Walmart? Is Aldi at a Competitive Advantage or disadvantage relative to...

What benefits would BP have gained from starting a serious social media campaign a year before instead of a month after the oil spill?

by Christopher R. Teeple | Feb 4, 2023 | Marketing

Read the document Case Study: British Petroleum Runs the Social Media Gauntlet and Answer each question with at least 50 words. Please use simple Language. no citations please. 1)What benefits would BP have gained from starting a serious social media campaign a year...

How would you describe the concepts of the blue ocean strategy?

by Christopher R. Teeple | Feb 2, 2023 | Marketing

One popular technique for competing in the marketplace is to identify blue oceans. The concept of blue oceans was introduced in 2005 with the very successful book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, written...

What criteria are used when selecting a marketing medium?

by Christopher R. Teeple | Feb 1, 2023 | Marketing

Within the essay please answer the following related to Marketing Mediums: 1.) What criteria are used when selecting a marketing medium? 2.) What are the pros and cons of using these criteria? 3.) From a managerial perspective, how can you best manage the advertising...

« Older Entries

describe five brand touchpoints that helped guide you in this purchasing process.

How digital tool inclusion can improve the education system and the work force.

Should Walmart be worried about Aldi?

What benefits would BP have gained from starting a serious social media campaign a year before instead of a month after the oil spill?

How would you describe the concepts of the blue ocean strategy?

What criteria are used when selecting a marketing medium?

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