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What is database marketing?

1. What is database marketing? How do marketers use databases to better meet the needs of their customers? 2. How do marketers evaluate the effectiveness of their communication programs? 1. What is the role of advertising and what is its role in marketing/ 2. What is...

Explain why alternatives were rejected

Choose one of the studies from the table of contents. Use the formal case study instructions to construct your response.**I have chosen 2-1 The Not-So-Wonderful World of EuroDisney (pages 2-6)A case study analysis requires you to investigate a business problem,...

Do I have to choose one or more industry examples?

D‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍etails will be send in all files later. https://www.transferbigfiles.com/067bb77d-bf88-46ac-ac27-84c6cbf28e57/_EUaBnoJ3qBb5cqEnlyn-Q2 this is my link and I sent all the materials and instructions Dear all, Just to clarify a few things as I have...