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prepare an individual essay of 2,000 words (+/- 10%), which critically analysis in both theory and practice the role market segmentation (including targeting and positioning) and marketing research (various major forms of marketing research) play in strategic marketing

Details of the assignment for MBA Marketing Assignment Instructions: Market segmentation is a powerful tool in the armoury of marketing strategists. It becomes even more potent weapon when it is combined with marketing research. You are required to prepare an...