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Do you believe that this campaign was a genuine attempt at benefiting society and those less fortunate, or do you feel as though it is more of an emotional marketing ploy to aid the business?

by | Feb 14, 2022 | Marketing

Corporate social responsibility (CSR) refers to an organization’s efforts to contribute to sustainable development, including the health and the welfare of society. Coca-Cola’s “Hello Happiness” campaign is one example of an effective CSR initiative that benefited...