Marketing Archives - Page 113 of 203

Why does this have to be this way?

by Christopher R. Teeple | Dec 28, 2022 | Marketing

After reading and viewing the module materials, you are now familiar with the product levels (core, actual, augmented) and attributes (quality, features, style, and design) specific to marketing purposes. More commonly, attributes can be described as descriiptive...

Consider a service experience in your work environment or a personal experience you may have had with a service provider.

by Christopher R. Teeple | Dec 27, 2022 | Marketing

According to Gibbons (2017), designing a service requires the provider to identify the touchpoints that create a customer’s journey — or rather the “experience of the user.” One tool managers use to understand the customer journey is a service blueprint (nngroup.com)....

Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process.

by Christopher R. Teeple | Dec 23, 2022 | Marketing

Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process. In your proposal, be sure to identify the research question(s) and sources of both primary and secondary data. Discuss...

Describe how the company’s key product and brand elements fit the needs of the market described.

by Christopher R. Teeple | Dec 16, 2022 | Marketing

Respond to the following in a minimum of 175 words: Select a consumer-products company belonging to the Fortune 500. Search the Claritas Zip Code Lookup site for a zip code of an area you are familiar with. Describe how the company’s key product and brand elements fit...

What aspects of motivation, ability and opportunity are most relevant for this target?

by Christopher R. Teeple | Dec 11, 2022 | Marketing

Answer the following questions. Your answer of each questions must be related to your assign company (Mars and M&M’s candies). 1. What aspects of motivation, ability and opportunity are most relevant for this target? 2. How does the marketer take...

How will you use digital marketing to enhance brand awareness ?

by Christopher R. Teeple | Dec 11, 2022 | Marketing

Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity. Digital channels and platforms are measurable and allow for monitoring performance of...

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Why does this have to be this way?

Consider a service experience in your work environment or a personal experience you may have had with a service provider.

Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process.

Describe how the company’s key product and brand elements fit the needs of the market described.

What aspects of motivation, ability and opportunity are most relevant for this target?

How will you use digital marketing to enhance brand awareness ?

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