Marketing : Marketing Archives

Describe how visuals affect the interpretation of the intended media communication message.

by Christopher R. Teeple | Jun 23, 2021 | Marketing : Marketing

For this assignment please note the following expectations: APA title page, reference page, and formatting. Use at least four academic/scholarly sources. Use properly cited quotes and paraphrases when necessary. Complete, polished, and error-free cohesive sentences....

What is the nature of the value being created, and how is it being created?

by Christopher R. Teeple | Jun 11, 2021 | Marketing : Marketing

Background The purpose of this assignment is to provide the opportunity for the student to apply concepts and methods from our course to analyze an existing brand/firm in the marketplace. Each student will choose brand/firm for analysis from the list below. Some are...

Analyze the objectives of each advertisement campaign, the scope of the market, target audience, and measure the possible effectiveness of the advertisement campaign.

by Christopher R. Teeple | Jun 9, 2021 | Marketing : Marketing

A. Collect one form of advertisement (through different Media channels such as TV, radio, newspaper, magazine, website, social media, etc.) for auto insurance ads. Choose 4 ads to focus on. Contact the specific insurance companies, interview specific marketing...

Explain whether and how YouTube can leverage the existing brand, infrastructure, and market penetration (i.e., user base) to create a sustainable, premium, subscription-based streaming platform

by Christopher R. Teeple | Jun 9, 2021 | Marketing : Marketing

Q2a-c: Freemium Strategies, Consumer Psychology and Pricing YouTube Premium vs. and Netflix It’s 2019, and it seems like everyone is trying to get into the subscription-based streaming market. The current major players, Netflix, Hulu, and HBO, are getting ready to...

Develop a marketing plan that includes:

by Christopher R. Teeple | Jun 9, 2021 | Marketing : Marketing

Develop a marketing plan that includes: company background SWOT Analysis micro/macro elements Marketing mix

Describe how Sony can use the “five product features that affect adoption” in order to speed up the diffusion of its new TV model.

by Christopher R. Teeple | May 20, 2021 | Marketing : Marketing

Sony is introducing a TV with a 65-inch Ultra HD TV wide screen that has 4 times more pixels than existing HDTVs with an advanced signal processing system. The TV’s introductory price is $10,000. APA style double-spaced paper, at least 3 references to address the...

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Describe how visuals affect the interpretation of the intended media communication message.

What is the nature of the value being created, and how is it being created?

Analyze the objectives of each advertisement campaign, the scope of the market, target audience, and measure the possible effectiveness of the advertisement campaign.

Explain whether and how YouTube can leverage the existing brand, infrastructure, and market penetration (i.e., user base) to create a sustainable, premium, subscription-based streaming platform

Develop a marketing plan that includes:

Describe how Sony can use the “five product features that affect adoption” in order to speed up the diffusion of its new TV model.

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