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Identify key players (e.g., customer groups, supplier companies, major organizations) that IKEA deals with in its operation and, from the marketing perspective, describe what IKEA exchanges with each of the key players in order to make money in its business.

Identify key players (e.g., customer groups, supplier companies, major organizations) that IKEA deals with in its operation and, from the marketing perspective, describe what IKEA exchanges with each of the key players in order to make money in its business. Q2) Based...