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Do you agree with Barrett’s position that design of the customer experience can be the basis of a competitive advantage that is distinct from operational excellence, product leadership, and customer intimacy?

  Exhibit 4.8 presents Treacy and Wiersema’s sources of competitive advantage. Operational excellence, product leadership, and customer intimacy are three means to the same end (i.e., advantageous brand differentiation). According to marketing professional...

do you agree that you are more likely to save $200 every month with an automatic payroll deduction from your paycheck (versus you manually transferring $200 every month from your checking account into an investment account)?

Watch the following video: https://www.ted.com/talks/shlomo_benartzi_saving_for_tomorrow_tomorrow?language=en (Links to an external site.) Question: Looking to your own future savings for retirement, do you agree that you are more likely to save $200 every month with...