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how can Coke and Pepsi sustain their revenues and profits with the growing popularity of non-carbonated soft drinks (you can take today’s perspective or the perspective at the time the case was written)?

1. Building on the case study “Cola Wars Continue,” please analyze the 5 competitive forces of the industry (i.e., using the article of M. Porter on “The Five Competitive Forces that Shape Strategy”)? 2. Building on the case study “Cola Wars Continue,” how can Coke...