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Segmentation – Develop a segmentation table that describes at least four different segments that may exhibit demand for this product offering. Use the Roy Morgan and ABS sources as your guide and adapt as required for the product/product category.

by | May 22, 2021 | Advertising

.Topic: Advertising Part A-Tourism AustraliaRequest: The purpose is to complete task B which is a continuation of task A. Due to that, it is very important to review part A which is attached in word format and is named “Advertising Part A-Tourism Australia” and write...

Creative Strategy

by | May 22, 2021 | Advertising

.2. Creative Brief and Pitch (50%)Individually, a) create a creative brief for a client and b) develop a recorded video presentation to pitch the brief to the client.Requirements: 4-page creative brief (30%) AND 5-minute pitch (20%). The creative brief and recorded...

Reverse engineering

by | May 12, 2021 | Advertising

For this individual assessment you will be ‘reverse engineering’ a completed advertisement to consider its cultural meaning and strategic imperatives. You will select one advertisement from the list of available options: Assessment 3 advertisement options Your textual...