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What is IMC?

1. Read the Kraft Case and Chapter 15. 2. Based on your reading the case and chapter 15, answer the following questions. [1] What is IMC? Define IMC and discuss the main purpose of IMC. Also, explain factors affecting the IMC (promotion mix). [2] There are various...

Analyze the following terms in 3–5 pages:

Assignment Details The brand is positioned in the marketplace to elicit a favorable response from customers. Differentiation sets the point of difference or uniqueness that makes the product stand apart from its competitors. Advertising and public relations messages...