This assignment requires basic knowledge of SPSS
Please check the files below to understand the assignment fully (especially FAQs)
Datas for the SPSS is attached below it can only be opened using SPSS
Part 1:
The ‘Sample data multiple’ file is representative of certain behaviour patterns in a
market of 1 million consumers for a specified FMCG (soft drinks).
a) Suggest how this market could be segmented by presenting analysis and a
solution (or solutions) based on the relevant data file (75% of marks for
PART1).
Week
10(32)
AH &
RML
02/05/2024
b) Outline how a marketer could use your solution/s to target customers (25% of
marks for PART1).
Exhibits, visualisations and data analysis are essential. These should be clearly
annotated. The use of academic references is expected. Please write in third person, use
Harvard style referencing and provide a reference list in alphabetical order of first
author.
(1000 words in all for Part 1.)
Part 2:
Write an account of the three key challenges for three different types of data. This
should be based upon the matrix you completed for Seminar 2 (in revised form). Please
include the matrix as an exhibit or in the appendix.
The use of academic references is expected. Please write in third person, use Harvard
style referencing and provide a reference list in alphabetical order of first author.
(1000 words in all for Part 2.)
UG Coursework Submission Requirements:
A maximum 2000 word count will be set by the module convenor and must be adhered
to. The penalty for exceeding this limit is a five mark deduction.
The actual word count of the assignment must be stated by the student on the
first page (cover sheet) of the assignment.
The overall word count does include citations and quotations.
The overall word count does not include the references or bibliography at the end
of the coursework.
The word count does not include figures and tables.
Appendices may or may not be included in the word count as specified by the
Module Convenor. For this module the following applies (delete as applicable):
Appendices are included in the overall word count.
Appendices are not included in the overall word count.
Students should prepare and submit their coursework assessments in
the following format:
Font:
Spacing:
Margins:
Referencing:
Verdana 11 point
1.5 spaced
Normal (2.5cm)
Harvard citation style
