Your role is a cause marketing consultant for the Washington Nationals Youth Baseball Academy (Academy) and you have been tasked with developing a cause-marketing campaign partnering with a corporate organization. The strategy needs to include both a pitch and a clear plan for how the cause-marketing campaign partnership will be successful and meet the needs of both organizations. The initiative should be strategic, taking into consideration current existing relationships (i.e. Washington Nationals and its partners) and desired outcomes
Introduction: Who are you? What is your organization? Define your community and its Needs?
Concept: Cause Marketing Campaign? Organizations? What is your idea? How will it benefit your organization?
Target Audience: What group of people will benefit most? Why? What value do they have to your organization? Who are your key stakeholders? What corporate entity will you partner with? How does their target audience and brand complement your cause and target audience?
Execution: What steps will you take to bring this concept to life? What forms of media will you choose? Why? What is your message? What is your call to action? How much will your program cost and how will you pay for it? What’s the return?
Conclusion: Why will this work? How will you measure success?
