Write a summary explaining how each of the 4 Ps you learned about relate to your business.
(Tree and Landscaping company)
1. Product
• Should satisfy customer needs and be
distinguishable from the competitions
• Products differ greatly in the degree to
which they can be differentiated
2. Price
• Price determines your revenue
• Complex decision
• Start with looking at the costs of producing
and marketing the product
• Understanding a product’s cost will help
you meet your costs and include a margin
for profit.
3. Promotion
• Promotion is very important
• Customers need to be made aware of your
product
• Promotional activities usually grouped into
5 categories:
– Advertising, public relations, personal selling,
sales promotions, and direct marketing
4. Place
• Includes all decisions that affect how, how
much, where, and when the product is made
available to customers
• An agribusiness sells goods either directly
to customers or through an intermediary
