Please submit a one-page marketing plan describing your topic for your Marketing Plan due in week 7
Topic:
Brand or company you are proposing for your topic
Brief background
Rationale
Why does this company need a new plan?
Are you entering a new market?
Are you proposing a new offering?
Does their current plan just need to be revamped?
Include rationale for the new plan.
Strategy
Who is the intended market?
Where will you access the necessary information for your final marketing plan?
The company or topic is
Carnival Cruise Lines