Write a paper on the selected target audience for Amazon, answering the following questions…
Question 1:
Who is your target segment?
• Middle and upper-class consumers (evenly split between genders) with home computers or smart devices aged between 18-44 as of 2022.
• Additionally, 60% of Amazon’s target market are from the United States who prefer shopping online for convenience, fast delivery, and competitive prices.
From Source: https://querysprout.com/amazon-target-market/
Question 2:
Why do you choose this segment or these segments?
These are the target segments chosen by Amazon because…
• The selected age range is because people ages 35 to 44 are the majority of Amazon Prime subscribers. Also, Amazon seeks to target a customer base that has access to and frequently visits the internet, making younger generations the ideal Amazon customer.
• The location was selected because the United States dominates the number of consumers and the number of products purchased. Over 60% of Amazon’s total internet traffic comes from the United States. Additionally, , 48% of U.S. consumers visit Amazon more than 1 time a week. And 89% of consumers based in the U.S. visit Amazon at least once a month.
• The selected salary bracket was selected because upper and middle-class social groups with average salaries of $51k prefer shopping online to save time and money, because they are often busy with their jobs and don’t have the time to visit a store.
From Source: https://querysprout.com/amazon-target-market/
Question 3:
What information do you find about this segment or these segments?
• List information from this source: https://www.businessinsider.com/typical-amazon-shopper-demographic-educated-woman-earning-middle-income-2021-7
Question 4:
How is this information relevant to a company’s brand and how will it be used to describe them?
• List information from this source: https://smallbusiness.chron.com/importance-target-audience-consumers-37173.html
Question 5:
What information about the target audience is missing & what kind of questions can you ask to get this information?
Use this source to answer: https://www.indeed.com/career-advice/career-development/targeting-questions
SOURCE 1: https://querysprout.com/amazon-target-market/
SOURCE 2: https://www.businessinsider.com/typical-amazon-shopper-demographic-educated-woman-earning-middle-income-2021-7
SOURCE 3: https://smallbusiness.chron.com/importance-target-audience-consumers-37173.html
SOURCE 4: https://www.indeed.com/career-advice/career-development/targeting-questions
Please check your APA manual to use CORRECT APA formatting.
The use of a cover page should be centered and the page numbering and the header on every page.
Additionally, make sure your reference page and in text citations are in APA format.
Use this to cite webpages if you don’t know how: https://www.scribbr.com/apa-citation-generator/new/webpage/
