When traveling in Israel, I came across a McDonalds with a giant poster advertising a “Big America,” which is a Big Mac with a fancy name. Many restaurants in other countries will market food as American or American-like to draw more customers. (See this hilarious article about the many fried chicken restaurants in the U.K. including Tennessee Fried Chicken, Ohio Fried Chicken, and even Alaskan Fried Chicken.) Sometimes Americans companies will try to adapt to the culture of the country, or they will market themselves as American to gain more customers.
For this week, I would like you to select a product, company, or even an industry and then select a country and research how its cultural diversity, location, and social norms may impact the four P’s (discussed week 1). Some questions to keep in mind for your response: What social customs may impact the way a product is marketed? Are their barriers to the distribution system? Is the product use in the country consistent with the home country or do they differ and why? Will language barriers present a problem? How could this product/company be best marketed?
For example, in Israel, McDonalds has had to adapt its menu to make it Kosher for many of its locations. Barriers for this include the purchasing of Kosher meat instead of using its typical distributors. Hamburgers are not everyday food in the country, so it requires some marketing. Or, because it is one of the few chains selling hamburgers in Israel, it may give it more business because the lack of supply compared to a potential demand. Feel free to speak from personal experiences for your own posts as well.
*** You must respond to three of your peers. You must make the word limit listed on your syllabus. Your responses should reflect on what your peer posted, or compare their posts to what you found for your own.***
The deadline for every discussion assignment every week is Wednesday at 11:59 PM.
*I give bonus points for thoughtful responses at the end of the semester.
class mate 1
Tonasia Malloy
Tokyo, Global Marketing
COLLAPSE
Country: Tokyo
Industry: Fashion
Cultural Diversity: The Kimono-Style Aesthetics has always the japanese culture it has a distinct coller and has a wrap around the waist. Its prints has have influenced many modern clothing designs you see on the street. The freedom of movement and simple form of the kimono had a profound impact on fashion the international exposure has held in euroup and america and won the respect of artists and women.
Location: In 1980 Tokyo became the fashion capital because of the new generation of avant-garde designers like issey Miyake and Rei Kawakubo it gained a lot of attention takeing it as far as Paris.
Social Norms: Social Normes in fashion in Tokya is to dress nicely, as the Japanese women do not dress in grubby clothes. it is unnecessary to wear business attire, The Japanese women do not wear t-shirts as we do in the US.
With this infomation how do they affect the marketing market
Product- Because Tokyo is a fashion capital of the world to sell a product would be rather easy including makeup, youth and senior fashion.
Price- Shopping in Japan is neither cheap nor expensive. Generally speaking, Electronics, shoes and branded goods are more expensive in Japan (Compared to the USA). Anime goods, Japanese souvenirs tend to be cheap. Just like any other country, There are very cheap shops.
Place- FASHION WORLD TOKYO consists of 6 specialized shows
– Fashion Wear Expo: The show includes several characteristic areas drawing visitors worldwide as the main highlight of FASHION WORLD TOKYO.
– Bag Expo: Japan’s LARGEST trade show for all kinds of bags. Not only “Made-in-Japan, but also leather works from European brands attract visitors across the world.
– Shoe Expo: Japan’s LARGEST show all about shoes. While the show gathers a wide variety of products, many exhibitors accept contract manufacturing for shoes!
– Fashion Jewellery Expo: Fashion accessories such as watches, sunglasses, socks, scarves and more from the world will gather at once!
– Textile Tokyo: Specialised in all kinds of textiles/fabrics and materials for fashion items.
– Fashion Sourcing Tokyo: Japan’s leading trade show gathering fashion items for OEM/ODM.
Source: https://eifec.com.vn/fashion-world-tokyo-2024-eht_en186.html#:~:text=FASHION%20WORLD%20TOKYO%20is%20the,accessories%2C%20and%20fashion%20digital%20technologies.
Promotion-
Japanese fashion industry – how to effectively advertise online
class mate 2
when i get the classmate work i will send it
class mate 3
when i get the classmate work i will send it
1
