In this assignment, you will learn how to improve content marketing via_____. (You fill in the blank!)
First, research an article from a respected source—e.g., Forbes, Entrepreneur, INC., for example—that offers tips on how to improve content marketing. The article only needs to be one to two pages in length.
In a well-written, concise paper, address the following:
Name the article you have located and explain the main points of the article you’ve identified.
What tip is most important, from your perspective, and why?
Give an example of how a government agency or nonprofit might use this tip on its specific website. Identify the organization and describe the change it should make in response to the tip.
Wrap up your paper with a strong conclusion that synthesizes your key findings.
Submission Requirements
Your well-written paper should be two to three pages in length not including the required cover and reference pages.
Discuss and reference concepts taken from the assigned textbook reading and relevant research. Text: https://marcussheridan.com/wp-content/uploads/2019/08/TAYA2_Teaser.pdf
Support your paper with at least three scholarly references (one of which includes the textbook).
The CSU Global Library is a good place to find these references.
Format your paper according to APA formatting requirements in the CSU Global Writing Center.
