Hi — please reach the instruction the answer the following questions. There are 8 questions some with multiple parts. All parts for each question must be answered. Yes, you do need to document your source material. Please use single space and 11 pt. font. Please use default margins. . one-paragraph response to the questions is not enough. Please note that I ask for examples to demonstrate your understanding, and at least your ability to perform a Google search.
1) Answer both A and B to receive full credit for this question:
A) What makes NYU special and unique in relation to its competitors?
B) What is your vision for the role marketing should play at NYU?
2) The Hispanic market is unlike any in the United States today. How do firms target this ever growing demographic? (Hint: it is not just changing the language on the labels). Provide two (2) examples of companies in support of your response who target this demographic and what tactics are they employing.
Please do not use the Pizza example, which seems to show up on the first Google search as it is a lazy response to this question.
3) Discuss customer relationship management (CRM) and identify three (3) strategies for creating value for customers and capturing value from customers in return. Provide two examples of companies that reflect your responses. (You can NOT use APPLE as one of your companies)
4) What is the most important brand in the employment marketplace? It is YOU. So, if you had to describe yourself in terms of a marketing brand please write what you offer a potential employer using such marketing ideas as you offer: brand value, point –of- differentiation, and of course the four (4) P’s. Just attending /getting a college degree is not enough these days.
After all, an employer will compare you against other completion for the position. How do you position yourself in the minds of the interviewer and what impression do you want to make? Please do NOT write “I work hard” as that is a lame statement and every person thinks they do.
You demonstrate “I work hard” by your past efforts and accomplishments.
5) Why should customer needs be the driving force in segmenting the oral mouth care category?
6) Describe one product that you think is marketed poorly. Also, explain what you would do differently, and why.
This Week’s Top Stories from the: The Wall Street Journal
7. Short-Staffed Restaurants Prop Up Table Service With Technology
By Katie Deighton | June 30, 2021
Topics: Consumer Behavior, Customer Service
Summary: Casual-dining chains are leaning on technology to make the sit-down restaurant experience more automated for guests and more streamlined for busy employees—and in some cases to compensate for a shortage of servers. Some chains are using technology for payments, and others allow for completely contactless ordering and paying.
Questions: ( All of the questions below must be answered for this question)
Describe the various types of technology that casual-dining chains are deploying.
A. Briefly describe the reasons why casual dining restaurants are utilizing technology to a greater degree.
B. How might a restaurant’s use of technology impact its brand image?
C. Briefly describe at least two advantages of technology in restaurants and two disadvantages.
D. What data and metrics would you recommend that a restaurant owner analyze to determine if the use of technology is proving to be a good decision?
E. What additional marketing research might you recommend that restaurants use to better understand the impact of technology on their customers and employees?
8. Videogame Companies Target Mobile Gaming as Pandemic Wanes
By Meghan Bobrowsky | July 3, 2021
Topics: Consumer Behavior, Distribution Strategy
Summary: Videogame companies are increasing their financial bets on mobile games as pandemic restrictions ease and people ditch their PC and TV screens to go outside. Publishers such as Electronic Arts Inc., Take-Two Interactive Software Inc., and Zynga Inc. are snatching up mobile gaming studios and creating new mobile titles, some of which are adaptations of popular games already playable on consoles and personal computers.
Questions: ( All of the questions below must be answered for this question)
A. What are the different ways that consumers can access and play video games?
B. For what reasons are many videogame companies pursuing the mobile game market?
C. What challenges do video game companies have to overcome to be able to deliver their games on a mobile platform?
D. What are the different ways that companies in the video game industry make money? Briefly describe at least four.
E. Explain how the concept of distribution channels applies to this article.
