What is the Best Way to Position?
Marketers have different views of how to position a brand. Some value structured approaches such as the competitive positioning model while others prefer unstructured approaches that rely more on stories, narratives, and other flowing depictions. Please explain the best way to position a brand: structured approach or unstructured approach. In your response, you must cite an example from either the text or an outside source to support your position.
If you choose structured approach, you must respond to a classmate who also chose the structured approach and explain why they should have used an unstructured approach. Use the text and outside sources to support your post.
If you choose the unstructured approach, you must respond to a classmate who also chose the unstructured approach and explain why they should have used a structured approach. Use the text and outside sources to support your post.
As a reminder, the discussion board is a significant component of your grade. The discussion board is used to demonstrate your understanding of the concepts learned in the text and to reflect on and discuss the material with your classmates. Please make sure you tie the concepts learned this week and throughout the course to support your discussion board post. The weekly recaps, found on the announcement tab, will be posted at the end of each week. Within the recaps, you will find examples of strong discussion board posts where students did a good job answering the questions and supporting their views. Please use these examples to gauge how your posts can be improved each week.
Additionally, your secondary post to your classmates should further the discussion and include concepts learned from the text.
Required Textbook
Descriiption
Marketing Management, 15th Edition, Phillip Kotler and Kevin Keller, ISBN ISBN: 9780133856460, Pearson 2015.
Due Date Wednesday, August 18, 2021
