This study aims to investigate ethical marketing principles of the e-commerce industry and analyse how these ethical principles affect consumer purchasing decisions.
● What is meant by ethical marketing and its practices within the e-commerce context?
● Do ethics affect purchasing decisions and how do they influence consumer behaviour?
● Which ethical marketing strategies are effective for consumers’ purchase decisions?
It’s actually up to you how you make subsections, but theories are important. Do not describe the theories, apply/evaluate them.
1- Ethics and ethical marketing
– Theory
– Principles (explain honesty or misleading adverts, transparency, integrity, respect for consumer’s privacy, fairness, and sustainability)
2- E-commerce and marketing ethics
– Sector review in Turkey (up to you)
3- Consumer purchase behaviour and ethical consumerism
– Theory
I am adding a little work of mine for this project’s proposal but not in the same direction.
Please use academic resources only.
Thank you!