https://www.youtube.com/watch?v=6Fk1V5NqoD4
Watch the video and answer the following three (3) questions:
1. What does this positioning statement tell you?
2. In relation to the iPad, what can you see are…
INTERNAL/Company & Product
– The Company/Product’s Strengths?
– The Company/Product’s Weaknesses?
EXTERNAL/The Market
– The Market Opportunity?
– The Market Threats?
3. Knowing what you now know about positioning, create a new and improved tagline for the 2010 iPad: