Conduct background research on The Walt Disney Company’s environmental and social performance and reputation within its industry. Focus on the degree to which sustainability appears to play a central role in the company’s strategic planning. The sustainability assessment should address the following issues: Governance—Does the business have the necessary support and infrastructure to develop and/or maintain a strong sustainability program? Social Impact: Workers—How does the business engage employees and ensure that they are treated well? Social impact: Civic Engagement & Giving—How does the business give back to the community?
Environmental Impacts: Waste Reduction—What does The Walt Disney Company’ do to reduce and minimize waste? Environmental Impacts: Resource Conservation—What does The Walt Disney Company’ do to conserve resources? Environmental Impacts: Carbon Footprint & Toxin Reduction—What does The Walt Disney Company’do to reduce its carbon footprint and reduce its use of toxic materials? Environmental Impacts: Product Development & Life Cycle—What does the business do to minimize the environmental impact of its product? Environmental & Social Impact: Supply Chain & Procurement—How does the business engage with suppliers to promote sustainability?
In addition to the issues covered in the above list (and the template), assess the company’s promotion strategy with respect its communication of its sustainability-related activities and address the following: Does The Walt Disney Company’ sustainability-related activities and programs form a basis for the company’s competitive advantage? Does The Walt Disney Company’ sustainability-related activities and programs play a central role in the company’s branding strategy? Provide examples of promotional materials (via links) the company uses to communicate its commitment to sustainability and assess the effectiveness of these materials.
