I’m working on a marketing discussion question and need an explanation to help me study.1.The topic of consumer buying behavior is often “icky” for many people because we learn we’re not so special or as individual as we may think. Instead, we respond to stimuli just as others do and we often act in ways that are not only predictable but influenced by factors we may not be aware of. Let’s use this discussion to dig deeper into the various aspects of consumer buying behavior.. Let’s get more clarity on these aspects and more confidence in our knowledge. explain.
2. Of course you have experience as a consumer. What about experience in an organization? Have you ever played one of the roles of a company’s buying center? Perhaps you have sold to an organization. What was that experience like? The bulk of our economy is business-to-business (B2B) transactions. (I’m including interactions with government and non-profit agencies.) Most of you will be involved in some aspect of the B2B world, so getting a fuller understanding of what happens when organizations buy will be particularly useful for you. EXPLAIN.3.Post notes of your retail observations here.
What did you notice? What conditions of the store helped things move along? What conditions interfered? What happened between the individuals you observed? How well did the person selling help identify the customer’s needs and wants? How well did that person work to solve the customer’s problem? What could have been done instead? How would YOU have handled the situation, either as the seller or the buyer? explain.4.Case Study 1 Brief Form; read and answer.
Requirements: 1,2,3, is explanation discussion and 4 is explanation.
