Read the document Case Study: British Petroleum Runs the Social Media Gauntlet and Answer each question with at least 50 words. Please use simple Language. no citations please.
1)What benefits would BP have gained from starting a serious social media campaign a year before instead of a month after the oil spill? Be as specific as possible.
2)While the parody account was posting on Twitter, BP asked for the account to be shut down. The social media site refused, saying that parodies were allowed under its terms of service. Is there a better way BP could have handled the accounts making fun of them?
3)BP was criticized for underestimating the extent of the oil spill at first: the company is said to have underestimated the leak’s size by as much as a fifth the real amount. Would BP have been better off to report a higher number and perhaps risk overestimating the extent of the leak? Why or why not?
4)Go on YouTube and view Tony Hayward’s apology. Was this a well-constructed social media message? Should YouTube have been used differently, the same, or not at all in presenting BP’s case? Explain your argument.
