Answer the following questions. Your answer of each questions must be related to your assign company (Mars and M&M’s candies).
1. What aspects of motivation, ability and opportunity are most relevant for this target?
2. How does the marketer take the consumer from exposure to comprehension?
3. Are there aspects of memory and knowledge that the marketer is leveraging? Explain and give examples.
4. What principles of attitudes based on high or low effort is the marketer appealing to? How are they using the principles discussed in class to help consumers form attitudes and judgements that will influence their purchase intentions?
5. What are the problem recognition triggers for this product? How can a marketer help to bring them about?