Kindly answer the following questions comprehensively.
1. What are the characteristics of a sales-driven company, marketing-driven company? What are the focus of each? How does each pivot to the digital economy?
2. To what extent to which digitalization changed retail? How has digital disruption changed the retail environment? What is the future?
3. Analyze to what extent to which the pandemic has revolutionized retail operations? Cite specifics? What is the sweet spot?
4. How should Adidas draw closer to Nike? Assess, brand-strategy, brand assets, global focus, retail evolution, etc.? How will it run faster in the post-pandemic era?
5. How has the pandemic impacted adidas’ business and what is to be expected in the aftermath of covid 19? Will the bricks and mortar stores become less relevant for adidas in the post-covid 19 scenario?
6. What are the pillars should Adidas pursue in order to be on top of the game? What are its initiatives to be competitive? Assess.
7. What are your learnings in a period of uncertainty?