There are two questions that you need to answer by conducting research online.
Question 1) should be only one page, on page 1, Question 2) should be only one page on page 2 IMP! Please do not exceed page limits! Extra work will not be read.
Question 1:
What are some of the current trends and issues in Global/International Marketing?
For this question you need to focus on US firms that market not only in the US but also abroad and
firms from other countries that market in the US or in countries other than their own home countries.
Discuss the barriers that firms may face in new environments and how they overcome them (The time frame
for this question is the current time, now, 2022) (Only one page)
Question 2:
What is an example of a best practice company related to Global / International Marketing?
What is an example of a best practice in Global Marketing of a US firm marketing in a Global/International context or an International firm doing Global Marketing in an International context ?
Here you have to give one example of a firm and a specific Global Marketing activity or campaign that
leads you to conclude that it was the best possible example of Global Marketing. Why is this a best
practice example? Explain! The time frame for this question is the current time, now (!).
So, please do not choose examples which are more than 5 months old! (Only one page)
All references used for these two questions should be cited in the text of the write-up in (Author’s last name, Date i.e. Year published) format and listed alphabetically in the reference list. If it is a URL, use the format (wsj.com, date) in the text and give the details
