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Week 4 Discussion – Unique Selling Proposition (USP) 25 Unread replies25 Replies

April 28, 2024

Week 4 Discussion – Unique Selling Proposition (USP)
25 Unread replies25 Replies
As we shift our focus from the customer to the product, we will turn toward the goods, services, and ideas that your Market Line businesses market to the public. Much of the focus for Tammira Lucas and her Cube marketing plan involves knowing how she can distinguish her product from the competition to more effectively market her company.
For this week’s discussion, you will continue to focus on how you’ll apply the same process to your Market Line business as you respond to the following items:
Identify two prime direct competitors for your business. What does each competitor offer that your business does not?
Now, consider the target audience for your Market Line product that you identified in the Week 3 Discussion. How does your business stand out above the competition and create a new unique selling proposition (USP) for your identified target audience? Be sure to discuss how your new USP aligns to your target audience.

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