To prepare for the Portfolio Project in Module 7, in this Portfolio Milestone, you’ll provide a portion of your Portfolio Project with the following items:
In a PowerPoint (please use Canva and a unique but professional template) presentation, provide the following slides:
Cover Page (in speaker notes, provide an introduction of the purpose of the presentation).
Brand Hierarchy: Do your best to create a brand hierarchy similar to Figure 12-5 in the textbook. Use speaker notes to describe and analyze your figure.
Proposed Ad: Create a visual ad (in Canva, PowerPoint, Prezi, or another presentation software) for social media using a celebrity or celebrities (or public figure[s]). In speaker notes, describe the elements of the brand and why the ad would be effective. Identify what platform (i.e., Facebook, Instagram, TikTok, etc) that would be most effective towards the target market.
Conclusion
Your presentation must be at least 2 slides (does not include the title, conclusion or reference slides). The slides should use informative graphics. Be sure to provide rationale in your speaker notes (aim for at least three paragraphs in APA format to discuss your slide with logic). Submit the presentation as a PDF with speaker notes visible for grading purposes.
Include at least 2 credible or industry-specific references in addition to the course textbook. USE THE REFERENCES BELOW AND THE TEXTBOOK PLEASE.
I WILL ATTACH MY PREVIOUS MILESTONE SO YOU CAN USE THAT – IT SHOULD BE THE SAME BRAND
Below are some options references to get you started:
Keller, K. L. & Swaminathan, V. (2020). Strategic brand management (5th ed.). Pearson Education, Inc.
Kirca, A. H., Randhawa, P., Talay, M. B., & Akdeniz, M. B. (2020). The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industryLinks to an external site.. International Journal of Research in Marketing, 37(2), 421–439.
Niros, M. I., Pollalis, Y. A., & Niros, A. I. (2020). Effective marketing of mobile telecom services through brand personality: Empirical evidence from GreeceLinks to an external site.. IUP Journal of Brand Management, 17(2), 7–39.
