This is a continuation of a project, and the proposal for this project is attached. Please read before starting the rest of the project.
No introduction is needed. This assignment has 4 sections, which are as follows:
Start-up Capital Requirements and Financing Strategy
• Provide an estimate of the total amount of money that is needed to finance the retail store start-up.
• Discuss capital structure:
(1) How much money will you contribute to this retail store;
(2) Where will the come
from – bank loans or personal savings, or other financing means
(3) Explain how the start-up capital will be
used and allocated regarding the start-up of the retail store. In other words, clearly explain what you will buy
for your retail store and what initial expenses will be incurred and covered with the amount of start-up money.
• Banks may require details of loan collateral. If you are planning to acquire a bank loan indicate what is available
for collateral. In addition, indicate how long you intend to take to pay back the loan.
Contingency Plan
• Indicate what will be done if all does not go as planned in terms of your retail store’s projected sales dollars,
expected level of expenses, and expected share of market.
• What will be done if the target market is not adequately responding to your retail store and not understanding
your retail store’s image-positioning strategy?
• Provide an alternative contingency plan(s) that the retail store may follow if the original plan seems not to be
working out as anticipated.
• If your original retail plan is not doing as well as hoped, how long will you pursue your original marketing plan
before attempting a new strategy? Explain your reasoning.
Information Gathering Tactics
• Once your retail store starts operating, what will you do to in order to learn about your target market’s
attitudes and perception of your retail store’s offerings and business practices? In other words, what tactics
will you use to obtain feedback from your clients regarding what you are doing right, what you are doing
wrong, and how you may improve? Explain your reasoning.
Additional Information About your Retail Store:
• List some additional factors that are noteworthy to know about your Retail Store
