THE ROAST COFFEEHOUSE in the Aksarben Village area closed to University
Address for the shop: 1904 S 67th St, Omaha, NE 68106
Website: https://www.ahillofbeans.com/
Instagram: https://www.instagram.com/a_hill_of_beans/
Facebook: https://www.facebook.com/TheBeansOmaha/
PART 1:
Gather the background information about the industry of this business. This industry analysis should include:
description of the industry: Extensively search information about the industry from various sources. Provide an extensive discussion of the products produced by the industry and its impacts on the economy and society.
size of the national/local industry: Investigate the size of the industry on a national and local scale. Describe the primary target market(s) for the products produced by the industry and the size of the market(s).
listing of local competitors: Provide a listing of local competitors. Explain the criteria used to create the listing.
challenges facing the industry: Explain the various challenges facing the industry from the perspective of the external component of a SWOT analysis.
opportunities and future growth potential of the industry: Explain the various opportunities and future growth enjoyed by the industry from the perspective of the external component of a SWOT analysis.
information sources (e.g. citations) for investigating the industry/specific business: Provide a listing of information sources for this assignment. This may include journal articles, websites (include the address), trade publications, etc.
Please provide a minimum of 500 words for this documentation.
PART 2:
For this part, evaluate the secondary data available from various sources. Data source evaluations should include:
secondary data source name and website/location of data/information: Provide the secondary data source name. Include a bibliographical reference to the source website, journal citation, trade industry information, data set, or other publication type.
data collectors (e.g., publishers) and rationale for collecting the data/information:Discover who published the materials you have reviewed. Provide possible rationale for collecting and distributing the information. Do this for each of your reviewed sources.
data collection period: Determine the period of time that the information from the source was generated. Do this for each of your reviewed sources.
description of the collection’s contents: Provide a detailed description of the information from the reviewed source. Do this for each of your reviewed sources.
explanation of the how the data collection may be used in the project: Explain how the information from this source can be used for your group’s marketing research process. Do this for each of your reviewed sources.
Please provide a minimum of 500 – 750 words; evaluate at least 4 sources.
The document ‘Collect New and Existing Data, aka Part 2 [individual assignment] Guidance.docx’ may be helpful.
PART 3:
Create surveys to collect data for THE ROAST COFFEEHOUSE; try to collect data from survey participants in the identified target market:
describe the target market used for survey collection: Fully describe the target market chosen for survey distribution. Explain why the target market was selected and how it satisfies the client’s needs.
provide details about survey distribution and collection methods: Discuss the survey distribution method(s) that will be used to reach the target market. Explain why the method(s) were selected.
