Case Study 1 Monitor Media Exercise
Due Jun 27 by 11:59pm Points 150 Submitting a text entry box or a file upload Available Jun 1 at 12am – Jun 28 at 11:59pm 28 days
As an introduction to healthcare marketing, please spend time during the next few weeks monitoring various media platforms (e.g., internet, broadcast, print) for advertising that promotes a healthcare product, service, program, system, etc.
Choose four ads and detail:
The product being marketed (e.g., good, service, idea, organization)
The medium being used (e.g., social media, television, magazine)
The placement of the promotional piece (e.g., ads posted online, time of day for a radio spot, cable versus network television, internet or print news)
The apparent target audience
The ultimate objective (e.g., improve image, attract new business, and/or increase sales volume).
You can present your information in the form of a chart, in columns, or in individual paragraphs. Images, videos, etc. can also be included, but should not be included in the page count (paper length 5-6 pages).
The paper should include an introduction, several paragraphs to discuss your findings (include the chart/columns/paragraphs in this section), and a final conclusion about your thoughts on what you have seen and heard.
See below for further instruction:
Writing Guidelines
Rubric
Late Work Policy
Writing Resources
Academic Integrity Policy
Writing Guidelines:
The case study should be 5 – 6 pages long, double spaced.
Use APA formatting and style. This UNT APA Guidelines (Links to an external site.) (Links to an external site.) document is a good resource.
Font settings should be consistent throughout the case study.
Rubric:
Points Possible
Required content included for each of the four advertisements included in the case study (30 points for each case)
120 points
Quality of resources, spelling, punctuation, formatting, etc.
30 points
Total Points Possible
150 points
Late work:
Students will submit a copy of their presentation on Canvas on or before Sunday 6/27 at 11:59pm. I will accept work for 24 hours after the deadline but I will take off 10 points. I will not accept work after the 24-hour deadline unless the student is given an extension.
If you cannot post your case study by the deadline, let me know. I might be able to offer some flexibility based on the situation.
Writing Resources:
Go to this UNT APA Guideline (Links to an external site.) (Links to an external site.) document to learn more about writing in APA style.
Go to UNT Citation Basics (Links to an external site.) (Links to an external site.) and UNT Citation and Research Tools (Links to an external site.) (Links to an external site.) for citation guides. RefWorks is one suggestion. (citations are not required for this assignment)
The UNT Writing Lab is a great resource for a consultation. UNT Writing Lab Resources: UNT Undergraduate Writing Center (Links to an external site.) (Links to an external site.) and UNT Writing Center Online (Links to an external site.) (Links to an external site.)
Academic Integrity Policy:
Academic Integrity Standards and Consequences. According to UNT Policy 06.003, Student Academic Integrity, academic dishonesty occurs when students engage in behaviors including, but not limited to cheating, fabrication, facilitating academic dishonesty, forgery, plagiarism, and sabotage. A finding of academic dishonesty will result in a range of academic penalties or sanctions ranging from admonition to expulsion from the University.
I reserve the right to analyze any coursework through Turnitin. Plagiarism is a serious matter and will not be accepted. I am available to offer guidance for your work. The UNT Writing Center is also a good resource.
