Submit Part II of your marketing plan here. Part II should include a comprehensive target market analysis, SWOT analysis, Industry Analysis and Competitive Analysis. See syllabus for more details.
Part II
Target Market: Begin by discussing segmentation of the market based upon demographic, behavioral,
geographic, and psychographic criteria. Apply these criteria to your company, explaining their
importance to the company. Within your explanation, discuss why the identification of a target market is
of the utmost importance to a company.
SWOT Analysis: Perform a SWOT analysis for your company remembering that the strengths and
weaknesses are internal and the opportunities and threats are external. Set this up using a table
and/or bullet points with clear explanation following the chart
Industry analysis: Perform an industry analysis detailing how the overall industry is performing.
Research trends in the industry as well as projections for the future. Remember to cite your research.
Competitive Analysis: Perform a competitive analysis reviewing multiple competitors that offer similar
products/services. How is your company different from its competitors? Think about the
products/services offered or their pricing strategy or even their distribution strategy. What is the overall
brand perception in the mind of the consumer? How does each rank based upon a pertinent parameter?
Your submission should be a minimum of four pages in length, double-spaced with a reference page and
title page. References should include at least one additional, credible reference beyond the textbook. All
sources used must be referenced; paraphrased and quoted material must have accompanying citations and
cited per APA guidelines
bellow in the file there are 2 sample papers the mareting plan apart 2 is on bacardi corp
