Select a print, broadcast, or online source of global, national, or local news.
Use this publication to select a current (within the past 6 weeks) news story or series of related articles of interest to you.
Write a 100-word summary of the news story. Your summary should include at least 3 of the marketing concepts learned to date in this course. Be sure to include an accurate, succinct explanation of each marketing concept in general and, more specifically, an analysis of how these marketing concepts apply to the news story, or
As an alternative, you may use a current event that has recently occurred in your own environment such as your workplace or your home. Your post should include a thorough explanation of this event, along with the relevant marketing concepts described above, or
As an alternative, your professor may pre-assign a current event or case study for which the entire class will prepare a 100-word summary and be prepared to discuss.
Before you come to the class meeting, post your summary. Include a link to the news story (or attach the news story to your post). Be sure your post integrates only your marketing analysis, without any intended or unintended indication of your personal views or political perspectives.
During the class meeting, actively participate in the discussion to earn full credit for class participation (see the grading rubric). In your class, you will be discussing:
Your news story or current event, and/or
The current event(s) or case study selected by your professor, and
This module’s topics, issues, and assignments.
