Riipen is an online collaboration platform that brings industry and academia together, with real company projects.
Projects are completed by students as remote internships and provide students with the opportunity to work with real
company managers and receive their first hand feedback on their performance. Moreover, this project allows students
not only practice what they are being taught, but also build usable skills like professional communication in the
process. The winner group members will receive recommendation letters from the company that enhance students’
employability after graduation.
: A brief explanation of your core brilliant, new idea to respond to the need of your
client company. (what is your new idea to make changes in their current marketing plan. You may suggest new
product, reposition the brand, digital marketing ideas, etc.)
a. You can have 1 big idea or 2 to 4 smaller ideas that encompasses the 4Ps (Marketing Mix).
2) Weight – 25% of mark: Why do you think your idea(s) will be a success and what are your rational?
3) Weight – 10% of mark: how you would implement using school recourses, company resources, and other reliable data bases. what is your plan?
This is part of a group assignment using FYI Doctors. And these our our idea:
These are the four main ideas we are going to use to
develop our Marketing Plan
· FYIdoctors
will be coming out with their brands of prescription glass. These products are
outsourced and have the company name affixed to the glasses.
· FYIdoctors
will invest in and launch a face detection technology advancement App for its
customers. This will allow customers to virtually choose and fit their glass
with coming to the office. The advancement will also determine the condition of
their eyes so the correct lens can be selected to the patient’s needs.
· FyIdoctors
will partner with universities and rent small office space to displace and sell
their products to students at a discount rate.
· FYIdoctors
will be partnering with Ophthalmologists to share mutual patients. This will
allow for reference to each other.
My part is the introductory part. So you have to do:
INTRODUCTION
Write down the company overview ie background of the company
Mission and Vision
Goal
Current services
Use the four ideas we have to do my part.
