Respond to the post below. Place references underneath EACH post. 100 words or more
1. Ammon Yule
Topic 2; Ready for Future Customers?
Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics.
Generation Z is the group of people born between 1997 and 2009. They observed the financial struggles of their parents and older siblings, and therefore are more financially conscious. They tend to save money and view economic stability as an essential factor in their career choices (Kotler et al 2021). They view the Internet and digital technologies as an indispensable part of daily life. They are tech savvy and see virtually no border between the online and offline worlds (Kotler et al 2021).
Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics.
Generation Alpha is the group of people born between 2010 and 2025. This generation is heavily influenced by the digital behaviors of their parents and older siblings (Kotler et al 2021). They actively consume and create digital content with longer screen time than previous generations (Kotler et al 2021). Generation Alpha are raised in a very diverse and fast-paced urban environment. They are not only well-educated and tech-savvy but also inclusive and social (Kotler et al 2021).
What are some changes would you recommend to reflect Gen Z and Alpha?
HBO/MAX provides digital streaming services of iconic series, hit movies, fresh originals, family favorites, breaking news, and live sports (MAX.com). Generation Z are described as having no experience of living without the Internet (Kotler et al 2021). Generation Z and Alpha view technology as an integral part of daily life. Generation Z and Alpha have an expectation from brands to provide customization of how they consume products or services (Kotler et al 2021). HBO/MAX digital content provides a diverse selection of streaming series as well as personalization and customization best suited for these generations. The addition of a foreign film service for HBO/MAX would add even more diversification to the streaming service. Bundling this streaming service would give Generation Z and Alpha the customization they are seeking.
-Ammon
References
Max.com. Accessed April 4, 2024. https://www.max.com/
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. Marketing 5.0 : Technology for Humanity. Wiley; 2021. Accessed April 4, 2024. https://search-ebscohost-com.ezproxy.umgc.edu/login.aspx?direct=true&db=nlebk&AN=2736752&site=eds-live&scope=site
2. Stephen Chavez
Good morning, Class,
Patagonia is a well-known brand with a solid social media presence. However, it could do more to encourage community among its customers by promoting user-generated content, facilitating discussions around environmental conservation, and organizing events or campaigns that bring customers together. It could also incorporate social features directly into its online platforms, such as user forums or options for sharing outdoor activities and experiences.
Patagonia already offers experiential engagement through its outdoor events, workshops, and initiatives promoting environmental activism (“Culture Patagonia,” 2024). To enhance this aspect further, they could invest in immersive technologies like virtual reality (VR) or augmented reality (AR) to provide customers with virtual experiences of outdoor adventures or environmental conservation efforts. They could also explore gamification elements to make the shopping experience more interactive and engaging.
Patagonia’s online platform and mobile app provide convenient ways for customers to browse and purchase products. However, they could enhance the high-tech interactions by incorporating features like live chat support, personalized virtual styling sessions, or interactive product demonstrations. Investing in advanced e-commerce technologies, such as AI-powered chatbots or virtual try-on tools, could further elevate the digital shopping experience (“CHAPTER 4 Digital Divide Making Tech Personal, Social, and Experiential,” 2024).
To truly address the digital divide and provide holistic solutions, Patagonia should consider integrating all aspects of the Technology Compass into its strategy. This includes leveraging technology to enhance personalization, foster social connections, and create immersive experiential engagements while balancing high-tech and high-touch interactions. Additionally, they should prioritize accessibility and inclusivity in their digital initiatives to ensure that all customers, regardless of technological proficiency or resources, can fully participate and benefit from the brand experience (“CHAPTER 4 Digital Divide Making Tech Personal, Social, and Experiential,” 2024).
Respectfully,
Steve
References
CHAPTER 4 Digital Divide Making Tech Personal, Social, and Experiential. (2024). https://leocontent.umgc.edu/content/dam/course-content/tus/mrkt/mrkt-310/document/Chapter%204.%20Kotler%20et%20al%20(2021)%20%20Marketing%205.0.pdf
Culture Patagonia. (2024). Patagonia Outdoor Clothing & Gear. https://www.patagonia.com/stories/culture/
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