Research Case Study: Create a Marketing Plan – New Energy Drink
A marketing plan is a comprehensive document or blueprint that outlines a company’s advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description of the marketing mix that a business will use to achieve their marketing goals. A marketing plan has a formal structure, but can be used as a formal or informal document which makes it very flexible. It contains some historical data, future predictions, and methods or strategies to achieve the marketing objectives. Marketing plans start with the identification of customer needs through a market research and how the business can satisfy these needs while generating an acceptable level of return. This includes processes such as market situation analysis, action programs, budgets, sales forecasts, strategies and projected financial statements. A marketing plan can also be described as a technique that helps a business to decide on the best use of its resources to achieve corporate objectives. It also contains an analysis of the strengths and weaknesses of a company, its organization and its products.
Using the information from the text chapters, online resources and the sample marketing plan outline, design a marketing plan for a new Energy Drink that you are planning to launch.
Important to remember
complete a minimum 5 page paper (plus one page for citations) in Microsoft Word
formatted using the Marketing Plan outline below as a template.
• Be sure to incorporate terms and methodology from Chapters studies and use appropriate citations within the body of your work from the text and outside research.
• Your thoughts should be integrated into the body of the paper with correct formatting, paragraphs.
• You MUST supplement with outside research material and you must cite your sources appropriately.
Use the following template for your marketing plan or find one you prefer online:
The Marketing Plan – An Outline
Submission
Submit your response via the assignment drop box within the Canvas course website
Please write your paper in the MLA format (12 point font, double spaced, 1” margins, no title page) – it should be at least 5 pages long plus a Works Cited page (6 pages minimum) As part of your research, you may refer to the course material for supporting evidence, but you must also use at least three credible, outside sources and cite them using MLA format as well.
GRADING
Summary 20 POINTS
Course Concepts Incorporated 40 POINTS
Key Marketing areas addressed 40 POINTS
Outside research incorporated 30 POINTS
Correct MLA Formatting
spelling/grammar/reference 20 POINTS
TOTAL 150 POINTS
