Presentation: ID Validation and IMC
ScreenPal is a software application that allows for capturing and recording your desktop. It also allows you to record yourself from your front-facing camera. This means you can introduce yourself to your audience by beginning your presentation with a front-faced-camera, and then switch to your desktop where you can walk your audience through a presentation saved on your computer.
This is a two-part assignment. In Part 1, you will validate your identification (ID) by using your camera and ScreenPal. In Part 2 you will create a PowerPoint or Presi, on integrated marketing communications (IMC), and record yourself, as you present it, using Screenpal and capturing your desktop.
Part 1
Begin this activity by reviewing this video which will provide you with the knowledge and skills to successfully record yourself using your mobile camera.
Then, you can review the ScreenPal tutorial in the Technology module in LRC in which you will see how to record your presentation and share content using this recording app.
You may also watch this video for more information on how to use this app. This video will provide you with the knowledge and skills to successfully capture your desktop and record your presentation.
After watching the video, visit the ScreenPal home page to access the software.
You will begin your presentation by validating your ID by recording yourself and showing your government-issued photo ID in front of the camera. Be sure the image is clear and readable. Your ID validation portion of the presentation should be about 30 seconds to one minute. To validate your ID:
Introduce yourself
State your full name
Include the country/region where you live
Briefly state your interest in the MBA program
Hold your ID in front of the camera for five to 10 seconds
Part 2: Creating your presentation
Integrated marketing communications (IMC) is an important concept for a marketing manager to understand. Using Screenpal and a presentation software of your choice (PowerPoint, Prezi, etc) record a screen capture.
Begin by creating your PowerPoint/Prezi and include:
Why are integrated marketing communication plans so important to marketers?
What are the benefits and challenges of implementing an IMC?
Identify a primary benefit of advertising online
Company A has come up with a new beverage product known as Akamu for satisfying human thirst. Suggest some of the major advertising decisions that this company can come up with in order to promote Akamu the new product.
Using ScreenPal record yourself as you present your slideshow and explain each of the bullet points listed above. Your recording should last 5 to 7 minutes and include:
a title slide and a reference slide.
at least 2 outside sources in APA format
a well-organized presentation with an introduction and conclusion
the proper language that is appropriate for the audience
materials that support the responses to the questions and prompts above
When you have completed your presentation, click Done on the recording bar. Choose Quick Share to copy the link to your presentation and paste it into the submission area of the Portfolio Assignmen
