Please note the following regarding case submissions:
You should answer all the questions thoroughly, in complete sentences with sentence structure, vocabulary, grammar, and volume appropriate for graduate work. Please refer to the syllabus and grading rubric for further details on how the case analysis will be evaluated. APA7 style is required.
Submit as Word document.
A title page, introduction, level 1 headings per question (with level 2 for multiple part questions), conclusion and references are required for each case.
Please note that you are required to use outside research in completing the case; however, please analyze research, do not copy/paste/regurgitate. Outside sources should be referenced in APA7 style in your case.
At least 25% of your sources should be peer-reviewed from academic or professional journals, meaning you will have at a minimum four sources. You may include the textbook.
Length of answers will vary according to the questions, but a response that goes beyond the question asked is expected. Questions that are posed as yes/no answers require explanation. In general, the average student will answer an average question in 2-3 well-developed paragraphs.
Your submission will be vetted through the Unicheck tool. Submissions that return with more than 20% copied material (disregarding case questions, routine words, common vernacular, appropriate citations for text sources, etc.) will receive a failing grade. (I will caution you that using a thesaurus-type tool as work around is also prohibited. These are very easy to spot, and I have no tolerance for this.)
please cite the case itself as 1 or the 4 sources. Just reference the book as the source. the book title is Marketing management 16e by Phillip Kotler
