PLEASE LOOK AT THE TEMPLATE I PASTED AT THE BOTTOM. AS LONG AS THAT IS FILLED OUT, THATS ALL I NEED. THANK YOU! 🙂
Overview
Businesses can conduct their own market research, or they can have third-party businesses conduct the key research for them to utilize in their own marketing strategies and plans. Market Line Reports are one such avenue that businesses use to save money and get a third-party view of their business and the market. Businesses use the data collected in their Market Line Reports and knowledge of their target audiences to create, set, and justify their marketing strategies.
Instructions
For your Week 3 Discussion, you were presented with several Market Line Reports and asked to select one report to use to complete discussions and assignments throughout the remainder of the course. You will submit your first assignment using the Market Line Report you selected.
Jaquar/Land Rover MarketLine ReportDownload Jaquar/Land Rover MarketLine Report
Macy’s Department Store MarketLine ReportDownload Macy’s Department Store MarketLine Report
Dollar General MarketLine ReportDownload Dollar General MarketLine Report
Cheesecake Factory MarketLine ReportDownload Cheesecake Factory MarketLine Report
KiaDownload Kia
Activision/Blizzard MarketLine ReportDownload Activision/Blizzard MarketLine Report
Cabela’s Sporting Goods MarketLine ReportDownload Cabela’s Sporting Goods MarketLine Report
Using the Week 4 Assignment Template Download Week 4 Assignment Template, you will:
Discuss how the material presented in the Market Line Report can be used to create a marketing plan. Be sure to provide specific examples from your chosen report.
Identify the prime target audience the business should be focusing on and explain why this is the appropriate target audience.
Explain why it is important for the business to gather target audience information, such as age, gender, income level, education level, geographic location, psychographics, buying behavior, price sensitivity, etc. as the first step in creating their marketing plan in at least four substantive sentences.
THIS IS MY WEEK 3 DISCUSSION POST MENTIONED IN THE INSTRUCTIONS
Daily marketing messages, whether delivered through social media, TV, or email, constantly bombard me and keep me influenced. The emotional influence of these messages persuades me to buy by creating a sense of instant gratification or excitement for goods or services that I probably did not consider before. Whether it is a tune on the radio or a personalized ad on my social media timeline, these market techniques manipulate my consumer behavior.
Marketing Message
“Passionate, creative, and positively powered to generate unique and successful solutions for every issue; indeed, where there is a will, there is a way. Anthle has the knowledge to deliver outstanding results in a collaborative environment where he directs his varied skill set towards ensuring that the organization achieves its objectives.”
Career Enhancement
I intend to capitalize on such an individual marketing message when attending networking events, going for job interviews, or even on professional platforms like LinkedIn. I plan to apply it to my elevator pitch and personal marketing tools like resumé and letter cover to allow recruiting managers to see my uniqueness. I specifically develop this message according to the values and needs of each organization I address, highlighting what makes my talents and traits unique ways to solve their problems and accomplish their goals. By continuously communicating this idea across different points of contact, I will showcase myself as a well-rounded candidate, firing up the team with my sense of mission and delivering results that will be tangible. In summary, I aim to make an impact using this slogan to attain the promotional success and career development I desire within my field of work.
TEMPLATE :
Overview
Businesses can conduct their own market research, or they
can have third-party businesses conduct the key research for them to utilize in
their own marketing strategies and plans.
Market Line Reports are one such avenue that businesses use to save
money and get a third-party view of their business and the market. Businesses use the data collected in their
Market Line Reports and knowledge of their target audiences to create, set, and
justify their marketing strategies.
Instructions
Using the template, you will:
·
Discuss how the material presented
in the Market Line Report can be used to create a marketing plan. Be sure to
provide specific examples from your chosen report.
·
Identify the prime target audience
the business should be focusing on and explain why this is the appropriate
target audience.
· Explain why it is important for the business to gather target audience
information, such as age, gender, income level, education level, geographic
location, psychographics, buying behavior, price sensitivity, etc. as the first
step in creating their marketing plan in at least four substantive sentences.
Section 1: Market Line
Discuss how the material presented in the Market Line Report
can be used to create a marketing plan. Be sure to provide specific examples
from your chosen report in at least four substantive sentences.
Enter your response here using at least
four substantive sentences.
Section 2: Target Audience
After examining your business’s Market Line Report, identify
the prime target audience the business should be focusing on and explain why
this is the appropriate target audience in at least two substantive sentences
per variable. For example: Age Bracket: 40-60, I chose this group because
they have established their career and are accustomed to the luxury lifestyle.
Most likely the kids are out of the house, and they have more freedom to
purchase luxury items.
Age Bracket:
Gender:
Income Bracket:
Education Level:
Lifestyle:
Psychographics (Interest, Hobbies, Past
times):
Buying Behavior/Price Sensitivity:
Customer Satisfaction/Loyalty:
Values (What the customer values overall
in life):
Other items you would segment up on
(optional):
Section 3: Target Market Importance
Explain why it is important for the business to gather
target audience information, such as age, gender, income level, education
level, geographic location, psychographics, buying behavior, price sensitivity,
etc. as the first step in creating their marketing plan in at least four
substantive sentences.
Enter your response here using at least
four substantive sentences.
