Overview and Instructions
The following Course Outcome is assessed in this assignment:
Prepare a business plan outline for an international marketing opportunity.
In this week’s assignment, you will delve into the intricacies of international business operations and explore the global opportunities available to organizations. Your focus will be on developing a Global Business Plan.
Instructions/Scenario:
You are a global business development team member at a U.S.-based multinational corporation that already has operations in Latin America. Now the company wants to expand its operations into European markets. Your goal is to create a business plan that outlines a new product or service offering for either (1) an electric car company, (2) a hospitality company, or (3) a silicon chip manufacturer, targeting a specific country in the European Union (E.U.). The company wants to expand its global presence and capitalize on emerging opportunities in a rapidly evolving industry.
Your business plan should address the following items as seen in this outline below.
You can use the same bolded sections for your business plan outline using no more than two paragraphs to address each bolded section of this outline.
Global Business Plan
Title Page
Executive Summary
Overview of the Global Marketing Plan
Product or service offering chosen for one of the three types of companies provided.
Reason product/service was chosen and what EU country you choose for that product and why.
Summary of key objectives and strategies in entering the EU market.
Summarized marketing strategy and at least two goals.
Table of Contents
I. Company Overview
Brief description of company, overview of general business environment for this industry.
II. Market Environment
Legal, political, economic, cultural, competitive environment of the chosen EU country that would affect entering this EU market.
III. Product/Service and Target Market
Brief description of the product/service.
Describe the target market: (1) demographics, (2) communications—Internet and social media, (3) income in the chosen EU country.
Describe the 4 P’s of the marketing mix for this product based on the target market in the EU country.
IV. Market Entry Mode: Describe the mode of market entry into that EU country (i.e., greenfield venture, export, etc.) explain why this entry mode is preferred, and how it might impact your company’s presence in the EU market.
V. Marketing Strategy:
Provide (1) the marketing strategy, (2) the promotion plan, and (3) the distribution plan and your rationale for each.
VI. Plan Implementation: Provide a timeline with at least 10 steps for implementing your plan once the product/or service is ready to be sold. Include the departments that would be involved.
VII. Budget: Summarize a potential budget for the launch into this new market.
VIII. Metrics: Provide at least three metrics that would need to be monitored to determine a successful launch of the product into the chosen country and explain why.
IX: Risk Assessment:
Explain at least three potential risks and three potential challenges to successful launch of this product in this new market.
X. Contingency Plan: Explain how you will address the potential risks and challenges. (Address all six items named in IX above.)
XI: Conclusion [Brief synopsis of your plan and final thoughts and recommendations.]
Directions for submitting your assignment:
Provide Plagiarism Report
Check spelling and grammar.
See Rubric to ensure full points are obstained
Make sure that any quotes or paraphrases from other sources have an in-text citation and an accompanying reference using current APA format and citation style
Submit your completed 3–4 page paper with additional title and reference pages
