The Stratford Shakespeare Festival in Ontario, Canada is one of North America’slargest theater companies. It also boasts one of the most sophisticated marketing approaches when it comes to segmentation and targeting. Using information from the case and learnings from your textbook readings and the CI to Eye Podcast, complete a SWOT Analysis for the organization as it relates to marketing. Then, write a two-page response answering the following questions.
1. Is the festival’s main challenge about marketing? If not, what is the driving force behind Lisa Middleton’s problem?
2. The festival developed the value segmentation model to “get a sense of who
[they] should be spending [their] time and money on.” What are the tangible
and intangible benefits of this model?
3. What are the pros and cons of targeting only Americans, only Canadians, and
both audiences? Provide the pros and cons for all three audiences.
Hi, This needs to be a two page paper, and an additional SWOT analysis chart for the organization. I am not sure whether the SWOT chart counts as a chart, but if more is needed, please let me know. Thank you.