1. Is Harmonie Water a global brand? Why or why not?
2. Based on the findings of Project Unify and Project Aqua, what has Cormmeau learned about building a global brand identity?
3. What strategic factors amongst targeting, positioning, advertising strategy, advertising copy, graphics, and media mix should be the purview of corporate? Which should be the purview of the country managers?
4. Should this division of responsibilities identified in question 3 be the same across all geographies?
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