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INSTRUCTIONS TO STUDENTS 1)    This assignment consists of TWO (2) parts Answer

April 20, 2024

INSTRUCTIONS TO STUDENTS
1)    This assignment
consists of TWO (2) parts Answer ALL.
2)    Plagiarism in
all forms is forbidden. Students who submit plagiarized assignment will be penalized.
THERE IS ONE [1] PAGE OF QUESTIONS, EXCLUDING THIS PAGE.
INSTRUCTION: Answer ALL.
Part A
Using 3 journal articles discuss the lessons learnt and
recommendations for 2 of the topics given below in the context of a global
brand that operates in any country.  
•     
1500 words per topic 
•     
Select 3 journal articles
per topic 
TOPICS for Part A (ANY 2 Topics):
1.   
The impact of
globalization 
2.   
Social & cultural
environment with a focus on ethnocentrism 
3.   
Global consumer behavior
and importance of market research
4.   
The determinants of
national competitive advantage using Porter’s diamond
5.   
Market orientation 
Part B
Using 3 journal articles discuss the lessons learnt and
recommendations for 2 of the Topics given below in the context of a global
brand that operates in any country.  
•     
1500 words per topic 
•     
Select 3 journal articles
per topic 
TOPICS for Part B (ANY 2 Topics):
6.   
Global market entry, exit
strategies
7.   
Brand & product
decision in global marketing
8.   
Pricing implementation
decisions over and competition of local brands
9.   
Global marketing
distribution channels and trade barriers 
10.
Global marketing
communications decisions and branding strategies 
You should source additional ideas from the company website,
journals, magazines or any kind of publications and all references must be
cited clearly, using the APA referencing format.

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