Read the Susana Rosas/CB Richard Ellis case on page 89 of the textbook. In a 4-page paper use the five questions at the end of the case to formulate your analysis. Your analysis of each question should equal approx. ½-1 page in length – this will help you to meet the 4-page minimum (4 full pages or more).
Manning, Gerald, L. et al. Selling Today: Partnering to Create Value. Available from: VitalSource Bookshelf, (14th Edition). Pearson Education (US), 2017.
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