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I’m working on a marketing case study and need a sample draft to help me study.

May 27, 2021
Christopher R. Teeple

I’m working on a marketing case study and need a sample draft to help me study.n this assignment, you will review Case Study #12: SpaceX. This case describes Elon
Musk’s unique approach to strategy when creating SpaceX. Think about the types of
strategies from chapters 5 and 6 that Elon Musk utilized.
Instructions:

You will need to review the case study in your textbook, then answer the following
questions utilizing topics covered in previous chapters.

• What were Elon Musk’s motives for creating SpaceX? How do these motives
influence the kinds of decisions he made in creating the firm?

• Thinking about Musk’s prior experiences, capabilities, and motives, what do you
think are his strengths and weaknesses in creating SpaceX?

• What did SpaceX do differently from other space companies?

• Discuss whether you believe the incumbent space companies will adopt
elements of SpaceX’s model (be specific about which). Do you think the
incumbents will survive? Do you believe Jeff Bezos’s Blue Origin is a significant
threat?

Requirements:

• Submit a two-three page Word document covering the elements of the
assignment.

• Develop a clear introduction, body, and conclusion. Use paragraph format and
transitions.

• Focus on the quality of writing and content.

• Use APA format with a title page, in-text citations, and references. Abstract is not
required. The title page, reference page, and appendices are excluded in page
length requirement.

• Research and cite at least two credible sources in APA format.

Requirements: 3 pages   |   .doc file

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