I will try to explain as clearly as possible what I need for this assignment that me and my group have to do:
Basically me and my group need to make a Store Check Report( you can see all the instructions in the file attached called “COURSEINFOANDINSTRUCTIONS ON FINAL PAPER”) and the Store we chose is the well known store STEFFL in the very center of Vienna.
In this group assignent, the biggest part(as you can see in the structure of the paper – image attached IMG 5507.PNG) is the ANALYSIS Part. The analysis part consists of 6 parts, as you can see in the photo attached – IMG _5506.JPG. Out of the 6 parts of the Analysis, I only need you to do the “Experiential Marketing” part. And Also I need the “Recommendations” part as you can see it in the image IMG 5507.PNG.
I also need you to use at least a few photos in the writing that I will attach down below. These photos were taken by me at the STEFFL store. I attached a file named – “Billaplus.pdf”
which is an example of another store report done by some students in our university a few years ago. Your work should be similar, but about STEFFL store.
In order to do this work, you might probably also need some more information about the STEFFL shop. I attached another file named – Course Project _ Store Check (1). This file is a store report – done by some students many years ago on this exact same store STEFFL. In this file you can find a lot of information about all the 6 floors of the shop and a lot of important general information you might need.But this file has another structure – I need you to have the same/similar structure as the Experiential Marketing and Recommendations parts in “Billaplus.pdf”.
Lastly, I attached all the powerpoints about what we studied for this subject – Consumer Behavior at the Uni. If you think you need to – you might wanna read them. The only file I think you need is called “Chapter 2” – it contains some information about Experiential Marketing.
It is crucially important that you use some photos from STEFFL that I attached below.
